Publicity Kit
A critical piece of any fundraising effort is building a communications plan. To support this effort, the CFC-O has created the following publicity kit. The 2011 CFC-O Social Media and Advertising Guideline Document will help get you started.
Click any of the links below to jump straight to a particular section of interest.
Advertisements Public Service Announcements (PSA)
Materials/Resources Success Stories
Press Releases What Your Gift Can Do
Materials and Resources
Campaign Representatives and Public Affairs Offices can use these pieces to help publicize the campaign.
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CFC-Overseas Logo |
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Document Header |
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Power Point Template |
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Regular Poster |
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E-Giving Poster |
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Large Event Banner |
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Small Event Banner |
For access to the 50th Anniversary logo, please visit the OPM website.
Support Memos
Search the links below to see if your branch of service and/or command has issued a memo in support of the campaign.
| President of the United States Support Memo | |
| Secretary of the Air Force Support Memo | |
| United States Army in Europe (USAREUR) Support Memo | |
| United States Forces in Korea (USFK) Support Memo |
Sucess Stories
Personal stories inspire giving by showing how people in need have benefitted from contributions through the Combined Federal Campaign-Overseas. Personal stories can be included in speeches, shared at campaign events, used as good news articles in your local installation newspaper or sent as inspirational e-mails throughout the campaign.
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Marine's Son Has a Happy HolidayThree years ago, Marine Sergeant Adam Van Hoozer received an unexpected happy holiday from a CFC-O supported organization. The books and toys his son received did more than make one holiday bright, they encouraged a tradition of caring and giving back in the Van Hoozer household. Read more... |
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Wounded Veteran Receives Specially Adapted HomeArmy Captain Ferris Butler lost both legs after an IED attack while serving in the Sunni Triangle in Iraq. A CFC-O supported organization built a specially adapted house which has enabled CPT Butler to enjoy spending time with his new wife and focus on his future. Read more... |
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Injured Marine Continues to ServeMatt Bradford, a 23-year old Marine, was injured in Iraq and lost both of his legs and his vision. When he returned to the United States, he became familiar with a CFC supported charity that has been beneficial in helping him to get his life back in order. Read more. |
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Wounded Warrior Enjoys Renovated HomeU.S. Army Sergeant Shane Parsons was severely wounded in Iraq when his Humvee rolled over a roadside bomb. He died twice before reaching the Combat Support Hospital where he was treated and then transferred to Germany and eventually on to Walter Reed Army Medical Center in Washington, DC. Read more. |
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Injured Hero Sails Warrior’s Wish in Single-man Race to HawaiiRonnie Simpson was serving with the 2nd Battalion, 2nd Marines in the Spring of 2004 when his Humvee was hit with a rocket propelled grenade (RPG). To save his life, doctors placed him into a medically induced coma for 19 days. Read more. |
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Injured Hero Gives Back by Racing Marine Corps MarathonMarine Master Sergeant (Retired) Carl Traub lost both legs and suffered paralysis from a severe spinal cord injury after an IED attack, while serving his country in Iraq. Despite these setbacks, he continues to serve his community and support his fellow injured warriors. Read more. |
Wounded Warrior Given Second ChanceKisielewski - Wounded Warrior Story Sgt Adam Kisielewski had just gotten married before he left for Iraq. A month into his tour, he and his Lieutenant entered a booby-trapped school in Al Karmah. The explosion killed the Lieutenant and Sergeant Kisielewski lost his left arm and his right leg just below the knee. He also suffered numerous other injuries that nearly cost him his left leg. Read more. |
| Submit a Personal Story | Have you been helped by a CFC participating charity? Please tell us about your experience and share the power of giving with others. |
What Your Dollars Can Do
Connecting to the charitable mission of some of the organizations participating in the CFC-O can be a powerful experience and demonstrates that the generosity of contributors truly does Make a World of Difference. This flyer lists some ways monthly contributions can help people and communities in need and can be used as a hand out at events, posted on bulletin boards or published in newsletters or on websites.
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"What Your Gift Can Do" Flyer |
At the end of the 2010/2011 school year, the CFC-O and DoDDS Elementary Schools in the European and Pacific commands partnered in the first annual CFC-O/DoDDS Elementary Art Contest. Students were asked to create original artwork depicting the CFC-O theme: "Make a World of Difference." One winner was chosen per grade by a panel of judges. Below you can view each of the winning drawings and read about how donations through the CFC-O will "Make a World of Difference" in the causes each represents.
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Kindergarten Art Contest Winner Artist: Hallie Horrocks School: Geilenkirchen ES Cause: Unwanted Animals Download Flyer |
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1st Grade Art Contest Winner Artist: Jhiro Alba School: Jack N. Darby ES Cause: Recycling Download Flyer |
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2nd Grade Art Contest Winner Artist: Leilah Cardwell School: Geilenkirchen ES Cause: Habitat Preservation Dowload Flyer |
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3rd Grade Art Contest Winner Artist: Nicole Key School: Arnn ES Cause: Orphans Download Flyer |
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4th Grade Art Contest Winner Artist: Alyssa Diaz School: AFNORTH ES Cause: World Peace (Refugees) Download Flyer |
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5th Grade Art Contest Winner Artist: Jordan Hale-Brown School: Garmisch ES Cause: Malaria Prevention Dowload Flyer |
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6th Grade Art Contest Winner Artist: Ingrid Wolfe School: Shirley Lanham ES Cause: World Hunger Download Flyer |
Social Media
Use your installation/organization's existing social media efforts to help publicize the campaign. The social media calendar offers tips and suggestions on how and when to post campaign announcements. Use the pre-written twitter messages to make tweeting a breeze!
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2011 CFC-O Sample Twitter Messages |
Advertisements
These camera ready advertisements in black and white and in color can be used in your local installation newspapers or newsletters.
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Press Releases
Press releases are sample news stories that can be published in your local installation newspaper or website.
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Pre-Campaign Press Release |
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Mid-Campaign Press Release |
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Final Push Press Release |
Public Service Announcements (PSAs)
If one of the members of your leadership is willing to film or tape a PSA to be aired on your local AFN television or radio channel, please feel free to use or modify the sample texts below. Or, you can create your own text by using the Talking Points.
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2011 CFC-O Talking Points |
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2011 Sample PSA Texts |
If you are unable to film a PSA of your own, you can still spread the word about the CFC-O by using one of the existing campaign messages. Some ideas for using these videos include: showing them at campaign events, asking your local AFN station to air them as a PSA, showing them before movies at the theater and asking your local AAFES or NEX exchange to air them on the television sets on display.
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Campaign Videos |
Campaign Photos
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Look through the CFC-O photo gallery to find the perfect photo for use in campaign informational messages, articles or flyers. |
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| Submit a Campaign Photo | Did your group hold a great CFC-O event? Well, we would like to see it. Take a moment to snap your local kickoff, campaign event or CFC fundraiser and you might see it published on the CFC-O website! |
Newsletters
CFC-O newsletters are sent to campaign representatives on a regular basis throughout the campaign. Please click on the links below to view past editions of newsletters by command.
Volume I
Volume II
CENTCOM
